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Mattel is a global toy company that designs, manufactures, and markets a wide range of toys, games, and entertainment products for children and families. Mattel is known for iconic brands such as Barbie, Hot Wheels, Fisher-Price, and American Girl.
Mattel was founded in 1945 by Harold Matson and Elliot Handler.
The company's first product was a picture frame, but they would later find success with toy ukeleles and musical instruments.
In 1959, Mattel introduced the iconic Barbie doll, which would become a cultural phenomenon and an enduring symbol of American girlhood.
Throughout the 1960s and 1970s, Mattel expanded its product range to include Hot Wheels, Matchbox cars, and a range of board games and puzzles.
In 1993, Mattel acquired Fisher-Price, a leading brand of toys and baby products.
Today, Mattel is one of the largest toy companies in the world, with a presence in over 150 countries.
Hasbro is a global toy and entertainment company that designs, manufactures, and markets a wide range of toys, games, and entertainment products.
LEGO is a Danish toy company that designs, manufactures, and markets a wide range of construction toys and games.
MGA Entertainment is a California-based toy and entertainment company that designs, manufactures, and markets a wide range of toys and games.
Barbie is a fashion doll designed by Ruth Handler that is manufactured by the American toy company Mattel, Inc. and launched in March 1959.
Hot Wheels is a brand of die-cast toy cars introduced by American toy maker Mattel in 1968. It was the primary competitor of Matchbox until 1997, when Mattel acquired the Matchbox brand.
Fisher-Price is an American company that produces educational toys for infants, toddlers, and preschoolers under the brands Mattel, Fisher-Price, and Thomas & Friends.
Barbie is by far the most popular Mattel product, having sold over a billion dolls since it was introduced in 1959.
Mattel produces toys and games for a wide range of age groups, from infants to adults. However, the majority of their products are aimed at children aged 3-12.
Mattel products are sold in many different retail stores, as well as online marketplaces such as Amazon and Walmart. A full list of retailers that carry Mattel products can be found on the Mattel website.
Mattel is committed to sustainability and has set a goal to achieve 100% recycled, recyclable, or bio-based plastics materials in both products and packaging by 2030. They have also implemented several sustainability initiatives, such as reducing energy and water use, increasing the use of renewable energy, and reducing waste.
The most expensive Mattel product is the Pink Diamond Barbie, which sold for USD 302,500 at auction in 2010. The doll was encrusted with 160 diamonds and was created to celebrate the 50th anniversary of Barbie.
