Selling Today: Partnering to Create Value is designed for students taking courses in Sales and Personal Selling. It offers real-world applications integrated with current personal selling concepts, helping students develop their personal selling skills to succeed in the new generation of businesspeople.
Product Specifications
- Title: Selling Today: Partnering to Create Value 13th Edition 13th Edition
- Edition: 13th Edition
- Subject: Sales and Personal Selling
- Package Options: Standalone product or bundled with MyMarketingLab (online homework, tutorial, and assessment program)
- Technology Requirement: Not a self-paced technology and should only be purchased when required by an instructor
Key Features
- Real-world applications integrated with personal selling concepts
- Large number of 'learn by doing' materials
- Includes MyMarketingLab for online homework, tutorial, and assessment
- Reality Selling Today Videos for role-play scenarios
- Gra Issues business simulation for critical thinking
- Highly interactive simulated website to keep the course current and relevant
Usage Scenarios
- Students taking courses in Sales and Personal Selling
- Individuals looking to understand the transition from a production focus to a sales-and-service focus
- Educators seeking a dynamic set of tools for gauging progress and engaging students in learning
Usage Scenarios
Finding specific competitors requires further research based on the target location. Some general competitors may include similar textbooks in the field of Sales and Personal Selling.
Some User Review
- Students find the 'learn by doing' materials extremely helpful in understanding the practical application of personal selling concepts.
- Educators appreciate the variety of teaching tools available, including the MyMarketingLab for gauging individual and class progress.
Competitors
- Requires further research for the target location and availability
- Requires further research for the target location and availability
- Once competitors are identified, their prices can be compared to provide an in-depth price analysis.
Buying Considerations
- Consider the need for standalone product versus the bundled version with MyMarketingLab based on the course requirements and instructor's recommendations.
- Check the technology requirements and ensure compatibility with the learning environment.
Conclusion
Selling Today: Partnering to Create Value 13th Edition offers a comprehensive learning package for students taking Sales and Personal Selling courses, with real-world applications, interactive tools, and online resources to enhance the learning experience.
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