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Behavioral Economics For Dummies
Item #: 84494478

Behavioral Economics For Dummies

Item #: 84494478

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What Stands Out

Accessible Learning
Simplifies complex theories of behavioral economics, making them easy to understand for beginners and non-experts. Ideal for readers who want to grasp essential concepts without advanced knowledge.
Practical Insights
Provides actionable insights and real-world applications of behavioral economics, helping readers apply theories to everyday decision-making in both personal and professional contexts.
Comprehensive Overview
Covers a wide range of topics, from cognitive biases to market behavior, making it a comprehensive resource for anyone interested in understanding economic decisions driven by human behavior.

Product Details

Shop Behavioral Economics For Dummies online at a best price in Canada. 1118085035
Publisher For Dummies
Publication date February 3, 2012
Edition 1st
Language English
Print length 384 pages
ISBN-10 1118085035
ISBN-13 978-1118085035
Item Weight 2.31 pounds (1.05 kg)
Dimensions 7.38 x 0.87 x 9.25 inches (18.7 x 2.2 x 23.5 cm)

Who Should Buy?

Suitable For
  • Students of Economics

    Ideal for university students looking to grasp behavioral economics concepts in an accessible and engaging manner.

  • Business Professionals

    Helpful for professionals seeking to understand consumer behavior and decision-making to enhance marketing strategies.

  • Curious Individuals

    Great for anyone interested in psychology and economics wanting to learn about human behavior in economic decisions.

Not Suitable For
  • Advanced Economists

    Not suitable for experts seeking in-depth analysis or advanced techniques beyond introductory behavioral economics.

Product Description

Behavioral Economics For Dummies

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Economics Editorial Review

The book on behavioral economics provides an outstanding overview of critical concepts in an easy-to-understand manner, catering to a wide audience including investors. It delves into how real-life behavior impacts economic events, such as buying and selling goods, workforce productivity, and societal economic expectations. The reader highlights that the book is thought-provoking and provides insights into economic decision-making and personal behavior. They mention that despite some initial repetition and a lack of humor, the book was still enjoyable and provided a fresh perspective on the functioning of the economy. Overall, the book is praised for its accessibility and ability to convey complex economic concepts in a clear and simple manner. It is deemed as an interesting and thought-provoking read that provides valuable insight into economic behavior.

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Pros

  • Provides an outstanding overview of critical concepts in a basic style
  • Delivers insights into economic decision-making and personal behavior
  • Clear and simple presentation that anyone can understand

Cons

  • Initial repetition in the first quarter of the book

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