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32222244
Marketing 5.0: Technology for Humanity
89% of respondents would recommend this to a friend
Item #:
32222244
CAD 45
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In Marketing 5.0, Philip Kotler explains how marketers can use technology to address customers’ needs and make a difference in the world.
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What Stands Out
Human-Centric Approach
Integrates advanced technology with human values, ensuring marketing strategies are ethical and impactful, catering to a more conscious and socially responsible audience.
Innovative Frameworks
Offers contemporary frameworks and models that empower marketers to harness digital innovations effectively, driving business success while addressing customer needs and preferences.
Practical Insights
Delivers actionable insights backed by real-world examples, making complex marketing theories accessible and applicable, thus enhancing the reader's understanding of current trends in marketing.
Product Details
- Written by Philip Kotler, renowned for his 'Four P’s of Marketing'
- Focuses on using technology to address customer needs and make a positive impact
- Covers topics like AI for marketing automation, agile marketing, and contextual technology
- Explores future trends including virtual and augmented reality marketing, blockchain for marketing, and corporate activism
- Suitable for traditional and digital marketers, students, and teachers of marketing and business
- Offers actionable recommendations and insights to reinvigorate the field of marketing
| Publisher | Wiley |
| Publication date | February 3, 2021 |
| Edition | 1st |
| Language | English |
| Print length | 224 pages |
| ISBN-10 | 1119668514 |
| ISBN-13 | 978-1119668510 |
| Item Weight | 2.31 pounds (1.05 kg) |
| Dimensions | 6.3 x 1.1 x 9.1 inches (16 x 2.8 x 23.1 cm) |
Who Should Buy?
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Marketing Professionals
Ideal for marketers seeking innovative strategies that integrate technology to enhance customer engagement and experience.
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Business Students
Students studying marketing can gain insights into modern techniques and technologies that shape current marketing practices.
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Entrepreneurs
Entrepreneurs can leverage the concepts to build effective marketing strategies that resonate with tech-savvy audiences.
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Beginners
Those new to marketing may find the advanced concepts and terminology complex without foundational knowledge.
Product Description
Marketing 5.0: Technology for Humanity
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Product Buying Guide
Marketing 5.0: Technology for Humanity 1st Edition is a comprehensive guide that explores how marketers can use technology to address customers' needs and make a difference in the world. Written by Philip Kotler, a renowned marketer known for introducing the concept of the Four P's of Marketing, this book provides actionable recommendations and unique insights to traditional and digital marketers, as well as students and teachers of marketing and business.
Product Specifications
- Title: Marketing 5.0: Technology for Humanity 1st Edition
- Author: Philip Kotler
- Paperback: 320 pages
- Publisher: Wiley
- Language: English
- ISBN-10: XXXXXXXXXX
- ISBN-13: XXXXXXXXXXX
Key Features
- Explains how marketers can integrate technological advancements with changing consumer behavior
- Discusses topics like marketing automation, agile marketing, and the future of Customer Experience (CX)
- Explores the use of AI, facial recognition, voice tech, IoT, blockchain, virtual and augmented reality in marketing
- Covers transmedia storytelling, corporate activism, and the 'Everything-As-A-Service' business model
- Provides actionable recommendations and unique insights for marketers
Usage Scenarios
- Traditional marketers looking to adapt to the digital transformation of business
- Digital marketers seeking to understand and leverage emerging technologies
- Students and teachers of marketing and business who want to stay updated with modern marketing strategies
Usage Scenarios
- Competitor 1
- Competitor 2
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Some User Review
- This book is a game-changer for marketers! It provides valuable insights into how technology can be integrated into marketing strategies. Highly recommended.
- Philip Kotler once again proves why he is a marketing guru. Marketing 5.0 offers practical recommendations that can be implemented in any business.
- As a student of marketing, I found this book to be a great resource. It covers all the essential topics and provides a clear understanding of modern marketing.
Competitors
- The price of Marketing 5.0: Technology for Humanity 1st Edition may vary depending on the retailer and format (e.g., paperback, e-book). However, it offers great value for its comprehensive content and actionable insights.
Buying Considerations
- Consider your specific needs and goals as a marketer or student of marketing when deciding to purchase this book.
- Compare prices from different retailers to find the best deal.
- Read user reviews and testimonials to gauge the book's relevance and usefulness for your specific interests.
- Check if the book is available in your preferred format (e.g., paperback, e-book).
- Consider purchasing the book as a reference guide for continuous learning and staying updated with modern marketing strategies.
Conclusion
Marketing 5.0: Technology for Humanity 1st Edition is a must-read for marketers and students of marketing who want to stay ahead in the dynamic world of marketing. With its focus on integrating technology and addressing customers' evolving needs, this book provides actionable recommendations and unique insights that can make a difference in your marketing strategies. Whether you're a traditional or digital marketer, Marketing 5.0 offers valuable knowledge and practical advice to help you succeed in the modern business landscape.
View LessMarketing 5.0: Technology for Humanity 1st Edition is a comprehensive guide that explores how marketers can use technology to address customers' needs and make a difference in the world. Written by Philip Kotler, a renowned marketer known for introducing the concept of the Four P's of Marketing, this book provides actionable recommendations and unique insights to traditional and digital marketers, as well as students and teachers of marketing and business. Continue Reading
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Direct Editorial Review
Marketing 5.0: Technology for Humanity is a practical and easy-to-read book that refreshes marketing knowledge with new technologies and provides guidance on how to apply it. It addresses the importance of human behavior in marketing and the role of technology in improving human happiness. The book also discusses disruptive business models, digital marketing approaches, and the need for common sense alongside data and machines. Overall, it offers useful concepts and examples for both marketers and individuals looking to understand the impact of technology on marketing and society.
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Pros
- Practical and easy to read
- Provides useful concepts and examples
- Addresses the importance of human behavior in marketing
- Discusses disruptive business models and digital marketing approaches
Cons
- Some readers found the concepts to be scattered and known
Product Price History
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CAD 45
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Features & Benefits
- Marketers can use technology to address customer needs and make a difference in the world.
- Integrating technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.
- Covers crucial topics in modern marketing including artificial intelligence, agile marketing, contextual technology, and virtual and augmented reality marketing.
- Reinvigorates the field of marketing with actionable recommendations and unique insights.
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