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Item #:
2926394
Contagious: Why Things Catch On
89% of respondents would recommend this to a friend
Item #:
2926394
CAD 28
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Contagious reveals the secret science behind word-of-mouth and social transmission.
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What Stands Out
Viral Marketing Insights
Explores the psychology of why certain ideas become popular, offering actionable strategies for creating contagious content and effective marketing campaigns.
Research-Backed Strategies
Based on extensive research and real-world examples, providing readers with proven techniques to enhance word-of-mouth promotion and social sharing.
Engaging Writing Style
Written in an accessible and engaging manner, making it easy to understand complex concepts while keeping readers motivated and inspired to apply the strategies.
Product Details
- New York Times bestselling book
- Explains why certain products and ideas become popular
- Written by Wharton marketing professor Jonah Berger
- Reveals the science behind word-of-mouth and social transmission
- Provides actionable techniques for designing contagious content
- Suitable for managers, small business owners, politicians, and health officials
| Publisher | Simon & Schuster |
| Publication date | May 3, 2016 |
| Edition | Reprint |
| Language | English |
| Print length | 256 pages |
| ISBN-10 | 9781451686586 |
| ISBN-13 | 978-1451686586 |
| Item Weight | 8 ounces (226.8 grams) |
| Dimensions | 5.5 x 0.6 x 8.38 inches (14 x 1.5 x 21.3 cm) |
Who Should Buy?
-
Marketers
Professionals looking to understand how ideas spread, and effective strategies for promoting products through word-of-mouth.
-
Entrepreneurs
Startup founders seeking insights on creating viral marketing campaigns to gain traction and visibility for their businesses.
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Content Creators
Individuals producing content who wish to learn the principles of virality to enhance audience engagement and sharing.
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Casual Readers
Readers looking for light fiction or entertainment may find the book's content academic and less appealing.
Product Description
Contagious: Why Things Catch On
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Product Buying Guide
Contagious: Why Things Catch On is a compelling paperback that delves into the science of viral trends and the factors that drive people to share content. With its release on May 3, 2016, it has continued to captivate readers and marketers alike, offering valuable insights into consumer behavior and word-of-mouth marketing.
Product Specifications
- Author: Jonah Berger
- Paperback: 256 pages
- Publisher: Simon & Schuster; Reprint edition (May 3, 2016)
- Language: English
- ISBN-10: 1451686579
- ISBN-13: 978-1451686579
Key Features
- Reveals the principles behind why certain ideas and products become popular
- Offers practical strategies for creating contagious content and messages
- Provides real-world examples and case studies to illustrate the concepts explained
- Written by Jonah Berger, a marketing professor at the Wharton School of the University of Pennsylvania
Usage Scenarios
- Marketing professionals seeking to understand the psychology behind viral content and apply it to their campaigns
- Entrepreneurs looking to enhance the shareability and impact of their products or ideas
- Students and researchers interested in consumer behavior and the factors that drive social transmission of content
Usage Scenarios
This groundbreaking book faces competition from similar titles within the marketing and psychology genre, offering readers alternative perspectives and insights on the dynamics of idea virality.
Some User Review
- Insightful and engaging read that provides valuable takeaways for marketers and entrepreneurs.
- The real-world examples effectively illustrate the concepts, making them easy to grasp and apply.
- The writing style is engaging and accessible, making it an enjoyable read for both professionals and enthusiasts.
Competitors
- The price of Contagious: Why Things Catch On varies across different retailers, so it's advisable to compare offers prior to purchasing.
- The paperback edition is usually priced comparably to similar books in the marketing and psychology genre.
Buying Considerations
- Consider the specific insights or case studies you are seeking, as this will help in determining if the book aligns with your interests.
- Review the prices offered by various retailers to ensure you get the best deal.
Conclusion
With its in-depth exploration of the elements that contribute to the spread of ideas, Contagious: Why Things Catch On is an invaluable resource for marketers, entrepreneurs, and individuals intrigued by the science of virality.
View LessContagious: Why Things Catch On is a compelling paperback that delves into the science of viral trends and the factors that drive people to share content. With its release on May 3, 2016, it has continued to captivate readers and marketers alike, offering valuable insights into consumer behavior and word-of-mouth marketing. Continue Reading
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CAD 28
Order now and get it around Wednesday, October 07
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Features & Benefits
- New York Times bestseller explaining why certain products and ideas become popular
- Wharton marketing professor Jonah Berger answers why people talk about certain products and ideas more than others and what makes online content go viral
- Discover how six basic principles drive all sorts of things to become contagious
- Contagious provides specific, actionable techniques for helping information spread
- Recommended for managers, business owners, politicians, and health officials
- Learn how to make your product or idea catch on
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