- Page d'accueil /
- Livres /
- Livres sur l'entreprise et l'argent /
- Livres de marketing et vente /
- Marketing /
- Mondial /
- Global Marketing
0 ratings
Numéro d'article:
42389216
Global Marketing
90% des répondants recommanderaient ceci à un ami
Numéro d'article:
42389216
CAD 235
Détails du prix
Hors frais de livraison et de douane ( Les frais de livraison et de douane seront calculés lors du paiement )
*Tous les articles seront importés depuis États-Unis
Afterpay Information
Split your bill into 4 payments of CAD 58.75 interest-free
Add the item to your cart
Select Afterpay at checkout
Fill in your details
Complete your first payment
and pay the remaining in easy instalments or according to the payment plan you selected
Here’s why you should Afterpay it
Get everything you need now..
Shop thousands of brands and millions of products, online and in-store.
Pay over six weeks.
Make the first payment upfront and the rest over time. Always interest-free when you pay it in 4.
No fees when you pay on time.
We’ll send you reminders and cap late payments to help you get back on track.
(1) Terms and conditions. apply. (2) Installment Agreement. (3) Eligible for customers in. Canada, (4) Your final payment plan may vary depending on your credit history.
0 ratings
Écrire un commentaire
En stock
Importé depuis la boutique USA
QTY:
Commandez maintenant et recevez votre commande aux alentours du Jeudi, Septembre 17
Transaction sécurisée
Ubuy s'engage à protéger votre sécurité et votre confidentialité. Notre système avancé de sécurité des paiements garantit la confidentialité en chiffrant vos informations lors de la transmission grâce aux protocoles AES (Advanced Encryption Standards) et SSL (Secure Socket Layer). Vos coordonnées de paiement sont 100 % sécurisées car nous ne partageons pas vos informations de paiement avec des vendeurs tiers.
Nos meilleurs partenaires logistiques
Global Marketing focuses on getting to the point faster, recognizing the need to address both the forces of globalization and those of localization.
Achetez maintenant, payez plus tard
Livraison
rapide
Retour
gratuit*
Emballage sécurisé
Produits 100 % originaux
Conformité PCI DSS
Certifié ISO 27001
Ce qui se démarque
Comprehensive Insights
Offers in-depth analysis of global marketing strategies, trends, and case studies, enabling readers to understand diverse markets and consumer behavior effectively.
Latest Trends
Incorporates recent developments and case studies from top international brands, ensuring relevance and practicality in modern marketing scenarios.
Academic Approach
Designed for both students and professionals, blending theoretical frameworks with real-world applications, enhancing learning and practical understanding of global marketing.
Détails du produit
| Publisher | Routledge |
| Publication date | July 28, 2015 |
| Edition | 4th |
| Language | English |
| Print length | 598 pages |
| ISBN-10 | 0765642956 |
| ISBN-13 | 978-0765642950 |
| Item Weight | 3.6 pounds (1.63 kg) |
| Dimensions | 8.5 x 1.25 x 10.5 inches (21.6 x 3.2 x 26.7 cm) |
À qui est-ce destiné ?
-
Marketing Students
Provides comprehensive knowledge on global marketing principles for academic courses and real-world applications in marketing studies.
-
Business Professionals
Enhances understanding of international market dynamics, beneficial for professionals aiming to expand their businesses globally.
-
Marketing Educators
Serves as an excellent resource for instructors teaching global marketing concepts and strategies in higher education.
-
Beginner Marketers
May be too advanced for those new to marketing, lacking foundational knowledge needed to fully grasp the content.
DESCRIPTION DU PRODUIT
Global Marketing
Vous avez une question ? Chattez avec nous
Questions et réponses des clients
-
question:
What is the main focus of Global Marketing 4th Edition?
répondre: The book focuses on key concepts of global marketing and the importance of integrating global and local strategies. -
question:
How does this edition differ from previous ones?
répondre: This edition is shorter, more concise, and emphasizes often-overlooked topics in global marketing. -
question:
Is this textbook suitable for both students and instructors?
répondre: Yes, it has received positive feedback from both students and instructors for its clear and accessible writing style.
Global Editorial Review
**** The "Global Marketing 4th Edition" serves as a practical resource, particularly for students and professionals looking to understand the fundamentals of global marketing. Users have highlighted the book's usefulness for academic endeavors, especially in MBA programs, where it provides essential insights into global marketing strategies and concepts. While many readers found the content effective for learning, there is a Consensus that the text requires an update to reflect more recent developments in the rapidly evolving landscape of global marketing. Users appreciated the affordability and the overall condition of the book upon receipt, emphasizing that it met their academic needs adequately. However, some pointed out a few drawbacks, such as repetitive components and a text structure that can be visually unappealing, with uneven kerning and poorly formatted figures. Additionally, the reading experience has been described as somewhat dry, which might detract from engagement for some readers. Despite its shortcomings, the book offers valuable content that enables readers to extract information for various applications, including comparative studies beyond traditional business contexts. However, the usability of the digital version was also called into question, with users noting difficulties in navigating and searching for specific content. Overall, users suggest this book is a worthwhile investment for those needing foundational knowledge in global marketing, provided they are willing to overlook some formatting and content recency issues. **
Avis et évaluations clients
1 évaluations des clients
-
5 étoile
100%
-
4 étoile
0%
-
3 étoile
0%
-
2 étoile
0%
-
1 étoile
0%
Donnez votre avis sur ce produit
Partagez votre avis avec d'autres clients
Avantages
- Useful for MBA courses and academic studies.
- Affordable and in good condition for many users.
- Covers fundamental aspects of global marketing effectively.
Les inconvénients
- Needs updates to reflect recent developments in the field.
CONFIANCE EN LA PLATEFORME & PROTECTION DE L'ACHETEUR
MA
Mohammad
Acheteur vérifié
“Excellent quality and original too,when ubuy send original things I will appreciate that ,I very satisfied thank you”
23 July 2026 · via Trustpilot
CK
Chitra
Acheteur vérifié
“The order and delivery progress was communicated very well. Package arrived within the estimated time. Products arrived as expected in good condition.”
22-Jul-26 · via Trustpilot
K
kund
Acheteur vérifié
“Good supply of products. Safe payment methods, and shipment worldwide! Genuine products.”
23-Jul-26 · via Trustpilot
OO
Onesi
Acheteur vérifié
“Was my first time buying a product from Ubuy, but I found it so helpful. This is reliable. Gonna place a new order!”
22 July 2026 · via Trustpilot
SJ
SAO JOHN
Acheteur vérifié
“Ubuy is a great online platform to buy stuff. Reliable, fast delivery time and great value for money. I've been using Ubuy online shopping platform for three years now and will continue to do so.”
23 July 2026 · via Trustpilot
Paiement sécurisé
Global Delivery
Retours faciles
Genuine Products
Historique des prix du produit
Informations importantes
- Limitations : Pour les produits expédiés à l'international, veuillez noter que toute garantie du fabricant peut ne pas être valide ; les options de service du fabricant peuvent ne pas être disponibles ; les manuels, instructions et avertissements de sécurité des produits peuvent ne pas être dans les langues du pays de destination ; les produits (et les matériaux qui les accompagnent) peuvent ne pas être conçus conformément aux normes, spécifications et exigences d'étiquetage du pays de destination ; et les produits peuvent ne pas être conformes à la tension et aux autres normes électriques du pays de destination (nécessitant l'utilisation d'un adaptateur ou d'un convertisseur le cas échéant). Il incombe au destinataire de s'assurer que le produit peut être importé légalement dans le pays de destination. En cas de commande auprès d'Ubuy ou de ses filiales, le destinataire est l'importateur officiel et doit se conformer à toutes les lois et réglementations du pays de destination.
- Tous les produits listés sur Ubuy ne sont pas à vendre, Ubuy étant un moteur de recherche mondial. Les produits sont soumis aux réglementations en matière d'exportation et de commerce.
CAD 235
Commandez maintenant et recevez votre commande aux alentours du Jeudi, Septembre 17
This item is not restrict in my country.(Please click on above link if this item is not restrict in your country, So our team will review and allow.)
QTY:
Transaction sécurisée
Conforme PCI DSS et certifié ISO 27001:2022, avec des paiements chiffrés et une protection complète de l'acheteur pour chaque commande.
Nos meilleurs partenaires logistiques
Livraison transfrontalière la plus rapide
Caractéristiques et avantages
- Concise textbook that focuses on key concepts of global marketing.
- Addresses both globalization and localization strategies.
- Covers competitive rise of China's state-owned enterprises.
- Includes often-overlooked markets such as Africa and Latin America.
- Contains real-life examples and case studies for practical understanding.
- Student-friendly style praised by students and instructors alike.
Assurance Ubuy
Profitez d'une expérience d'achat sereine avec des produits 100 % originaux, une sécurité de paiement conforme PCI DSS, une protection des données certifiée ISO 27001, la livraison transfrontalière la plus rapide, les retours gratuits* et un emballage sécurisé pour chaque commande.