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Numéro d'article:
89590292
The Luxury Strategy: Unveiling the Secrets of Iconic Brands
90% des répondants recommanderaient ceci à un ami
Numéro d'article:
89590292
CAD 68
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This comprehensive resource delves into the intricate balance of tradition and modernity, while also covering a wide range of topics essential for building and sustaining a prestigious brand.
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Ce qui se démarque
Strategic Insight
Provides in-depth analysis of luxury branding strategies, helping businesses understand the secrets behind iconic brands. Ideal for marketers and entrepreneurs looking to elevate their brand presence.
Market Trends
Offers a comprehensive overview of current luxury market trends, equipping readers with knowledge to stay ahead in a competitive landscape. Vital for those in the luxury sector.
Expert Authorship
Written by acclaimed experts in luxury branding, ensuring credibility and high-quality content. Readers gain access to proven strategies used by successful luxury brands globally.
Détails du produit
- Elevate your brand. Master the art of luxury. Become an icon.Picturing your luxury brand as a global icon, revered for its heritage and celebrated for its innovation?Desire a brand strategy that combines timeless elegance with modern practices to future-proof your brand?In search of a deep-dive manual that empowers you to master luxurybrand management and emerge as a confident industry leader?“The Luxury Strategy: Unveiling the Secrets of Iconic Brands” is your ultimate up-to-date guide to mastering luxury brand management. This comprehensive resource delves into the intricate balance of tradition and modernity, while also covering a wide range of topics essential for building and sustaining a prestigious brand.From innovative marketing techniques and global expansion insights to mastering craftsmanship and leveraging digital transformations, this book provides all the tools and strategies you need to elevate your brand’s prestige and market influence.Structured into 4 macro parts and 22 detailed chapters, this meticulously crafted layout is designed to elevate beginners to industry leaders and enhance the expertise of seasoned professionals.Why is this book a must-have in your entrepreneurial library?Uncover Hidden Secrets: Explore strategies from iconic brands like Gucci and Hermès to maintain timeless appeal and innovationGlobal Expansion Insights: Learn to navigate new markets with cultural sensitivity, using Chanel’s international branding tacticsInnovative Marketing Techniques: Adopt disruptive marketing strategies, leveraging technology and design to stay aheadMaster Craftsmanship: Master luxury manufacturing, focusing on high-quality production and sustainable design inspired by HermèsCustomer Relationship Management: Learn how to develop long-term customer relationships with personalized experiencesComprehensive Coverage: Spanning 22 chapters, this book covers foundational concepts, marketing strategies, consumer psychology, and future trendsHighlights of What You’ll Learn:Build compelling stories to foster consumer loyalty.Master luxury pricing to maintain brand value and exclusivity.Create memorable retail experiences and integrate technology in-store.Maximize impact with strategic endorsements and campaigns.And much more!!With insights drawn from the frontlines of the industry, advanced methodologies, and actionable wisdom, this guide is a masterclass in transforming luxury branding ambitions into tangible successes.Look no further! This book meticulously covers every angle of starting and scaling a luxury brand, tailored to both seasoned professionals and novices passionate about carving out a niche in the luxury world. Why wait any longer to transform your brand's future? Click 'Buy Now' now and start your journey towards becoming a luxury brand success story today!
| Publisher | Independently published |
| Publication date | July 30, 2024 |
| Language | English |
| Print length | 246 pages |
| ISBN-13 | 979-8332980008 |
| Item Weight | 15.4 ounces (436.59 grams) |
| Dimensions | 6 x 0.56 x 9 inches (15.2 x 1.4 x 22.9 cm) |
À qui est-ce destiné ?
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Marketing Professionals
Individuals in marketing roles seeking insights into luxury branding strategies and effective positioning for premium products.
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Business Students
Students studying business and brand management who want to understand the intricacies of luxury market dynamics.
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Entrepreneurs
New business owners aiming to create or enhance luxury brands, looking for proven strategies from established companies.
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Budget-Conscious Readers
Readers focused on cost-effective marketing strategies who may find luxury branding concepts irrelevant to their needs.
DESCRIPTION DU PRODUIT
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Product Management Editorial Review
**** "The Luxury Strategy: Unveiling the Secrets of Iconic Brands" has garnered a mixed yet generally positive reception from readers. Many customers have praised its practical approach to managing client relationships in the luxury sector, with emphasis on creating personalized experiences that cultivate loyalty. The strategies offered are deemed straightforward, allowing readers to easily integrate them into their own businesses. This practical focus seems to resonate particularly well with professionals within the luxury market aiming to deepen their customer engagements. However, some reviews highlight that the book tends to repeat itself, which may detract from its perceived depth and engagement. While one user found another book on the same topic by Kapferer to be more detailed, others have lauded this title and deemed it worthy of recommendations to friends. The aesthetics of the book—the cover design and print quality—have also received acclaim, contributing to its appeal as a resourceful addition to any library focused on the luxury branding space. Overall, "The Luxury Strategy" is seen as a valuable tool for those in the luxury industry, providing solid methods to enhance brand loyalty and client relationships, despite some concerns over repetitiveness. **
Avis et évaluations clients
29 évaluations des clients
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5 étoile
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4 étoile
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3 étoile
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1 étoile
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Avantages
- Provides practical and easy-to-implement strategies for client relationship management.
- Effective in strengthening client relationships and enhancing loyalty.
- Highly recommended by several readers, with some purchasing multiple copies to share.
- Well-organized table of contents that appeals to readers seeking valuable information.
- Beautiful cover design and high-quality print.
Les inconvénients
- Some repetition in content that may hinder engagement.
Historique des prix du produit
Informations importantes
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CAD 68
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Caractéristiques et avantages
- Master the art of luxury brand management with expert insights.
- Explore strategies from iconic brands like Gucci and Hermès to maintain appeal.
- Learn global expansion tactics sensitive to cultural differences.
- Adopt innovative marketing methods using technology and design.
- Master craftsmanship and sustainable design for high-quality production.
- Transform your luxury branding ambitions into tangible success.
Assurance Ubuy
Profitez d'une expérience d'achat sereine avec des produits 100 % originaux, une sécurité de paiement conforme PCI DSS, une protection des données certifiée ISO 27001, la livraison transfrontalière la plus rapide, les retours gratuits* et un emballage sécurisé pour chaque commande.